By enjoying fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a way to keep their interlocking stones in the hands of millions. It’s a model that other companies ought to follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden playthings. It was not until the following season that they started out using a new plastic-injection edges machine to produce plastic bricks, which rapidly gave all of them an advantage over their competition in the thriving post-war marketplace.

In 49, they begun producing the bricks with studs on them to enable them to remove together. This is a key version, making the bricks much more stable and sturdy. Later, in 1958, they produced a major improvement with the benefits click to find out more of what is known when the „stud and joining system“, which will ensures that almost every Lego stone fits with any other brick. These two essential iterations will be why Seglar sets created 40 years previously still interlock seamlessly with those produced today.

Over the years, Lego possesses kept the finger relating to the pulse of pop way of life by joining up with big-name franchises such as Star Battles and Harry Potter. They have also embraced the community of adults which might be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a range of sets such as the Back to the Near future DeLorean period machine and a set of woman Nasa researchers.