how to find gross margin ratio

A company can improve its gross margin ratio by finding cheaper inventory, as this will translate to a cheaper cost of production. The company can also mark up its goods, which will result in higher net sales and a higher gross margin ratio. However, increasing the price of goods should be done competitively so that it does not become too expensive. A gross margin ratio is an economic term that describes how much profit a business makes per revenue generated.

We are compensated in exchange for placement of sponsored products and, services, or by you clicking on certain links posted on our site. While we strive to provide a wide range offers, Bankrate does not include information about every financial or credit product or service. When looking at your gross margin, benchmarking against averages in your industry gives you a more accurate picture of how you stack up relative to competitors.

Gross Margin Value Calculator

Calculating gross margin allows a company’s management to better understand its profitability in a general sense. But it does not account for important financial considerations like administration and personnel costs, which are included in the operating margin calculation. This means Tina’s business is doing a little below average, with an 18.75% gross profit margin. She might consider raising her prices or looking for ways to reduce direct costs without cutting quality. Gross margin ratios tell a company how much revenue it has left to pay for regular expenses after paying to produce the goods and services they sell.

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You’ll need to recalculate by using the total revenue and COGS for the company. Gross profit is revenue (or net sales) minus the direct cost of goods or services. For example, if a company sells T-shirts, its gross profit would be how much it made from selling the shirts minus how much the company paid for the shirts. The margin is the gross profit divided by the total revenue, which creates a ratio. GPMP is a well established financial metric, but it doesn’t tell you everything. Although it’s often used as a metric showing overall company efficiency, a decrease in GPMP may have to do with a pricing issue alone.

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The gross margin is mostly expressed as a percentage and is calculated by dividing the gross profit of a company by its net sales or revenue. In order to calculate it, first subtract the cost of goods sold from the company’s revenue. This figure is known as the company’s gross profit (as a dollar figure). Then divide that figure by the total revenue and multiply it by 100 to get the gross margin. Analysts use gross profit margin to compare a company’s business model with that of its competitors. For example, let us assume that Company ABC and Company XYZ both produce widgets with identical characteristics and similar levels of quality.

how to find gross margin ratio

Profit margin ratio on the other hand considers other expenses. Gross margin helps a company assess the profitability of its manufacturing activities, while net profit margin helps the company assess its overall profitability. Companies and investors can determine whether the operating costs and overhead are in check and whether enough profit is generated from sales. Alternatively, it may decide to increase prices, as a revenue-increasing measure.

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Of course, when measuring the net sales of a company, one has to take into account any returns of refunds. In case there have been any then they will have to be taken out from the gross sales – this will round up the company’s correct net sales. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

how to find gross margin ratio

Gross profit, on the other hand, is expressed as a dollar figure. Gross profit can be calculated by subtracting the cost of goods sold from a company’s revenue. As such, it sheds a light on how much money a company earns after factoring in production and sales costs. In real world practice, different industries operate at different gross margin ratios.


It is essential to increase the gross margin ratio, since it is a key driver of the net profits generated by a business. It will also be different from one type of business to another. For example, service businesses often have much higher ratios than product-based businesses, because the cost of goods sold is often lower. Although investors and analysts use percentages, the gross margin figure has more value for the business owner. Calculating gross margin tells companies how much money they have available to cover overhead costs, pay off debts, or deliver shareholder distributions.

Gross profit margin is the first of the three major profitability ratios. Gross margin and gross profit are among the different metrics that companies can use to measure their profitability. Both of these figures can be found on corporate financial statements, notably a company’s income statement.

Gross margin ratio FAQ

Gross margin ratio can be improved by finding cheaper inventory. Marking up goods will also lead to higher gross margin since there will be higher net sales. However, increasing the price of goods should be done competitively otherwise, the cost of the goods will be too expensive. If you find yourself struggling to calculate gross margin, you may find it easier to use some of the best accounting software currently available instead.

  • For example, a legal service company reports a high gross margin ratio because it operates in a service industry with low production costs.
  • They help business owners make decisions about pricing, what products to sell, and how they can increase profits.
  • That income must be used to pay for expenses like employee salaries and other overheads involved with running a business.
  • These methods produce different percentages, yet both percentages are valid descriptions of the profit.